To be honest, the guys at Nukeproof are just riders like you, and this was the starting point for their new ride wear line. So what do we riders want? What are we missing from our current clothing and how can we create something that enhances our ride experience?
Nukeproof introduces ride wear as Rebranding others gear was an option, but then it’s not quite “Nukeproof”. Just producing a branded ride jersey again was also an option, this time they wanted to offer something more. Nibble people like to have those touches that truly make clothing “Nukeproof”.