Nukeproof Industries, the brainchild of founder John Muenzenmeyer, started life in 1990 from the city of Grand Rapids, Michigan.
As a passionate rider, John aimed to create desirable, innovative and reliable solutions to meet the demands of the emerging 90’s mountain bike market. Nukeproof Industries was pioneering in its design with the use of exotic materials such as titanium and carbon fiber. They were best known for their famous carbon/aluminum hubs.
Nuke Proof Industries went on to produce titanium frames, carbon fiber handlebars and other innovative components, represented at races by athletes such as James Bethea, a local courier with an appetite for winning with a unique attitude to boot.
After the American bicycle boom of the ’90s, came a dramatic decline in the market and Nuke Proof Industries struggled to continue trading. In 2004 Northern Irish DH racer and long term admirer of the brand, Michael Cowan, saw the chance to save the brand. He set about acquiring the trademarks to re-invigorate the iconic brand. A leading and influential mountain bike racer himself, Michael put in place a product development team of experienced and passionate riders.
In 2007, Nukeproof launched its first products, Titanium springs. These were shortly followed by more gravity led products; 760mm and 800mm handlebars, which were a rare sight at the time.
The development of Nukeproof frames was conceived with racing in mind. The Nukeproof team desired to develop a longer, slacker and more capable bike for the famous Mega-Avalanche race. This led to a 3-year development program resulting in the Nukeproof Mega.
Simultaneously, ex Downhill Masters World Champion Nigel Page was assembling the Chain Reaction Cycles-Intense team to compete in the UCI Downhill World Cup. Nigel chose to work with Nukeproof to develop components to meet the team’s exacting standards, enabling them to test and showcase our components at the highest level of the sport (standing on the podium at the team’s first race). At the 2010 Interbike show in Las Vegas, Michael and Nigel decided the time was right to design and race our bike, paving the way for the development of Nukeproof’s first downhill frame: the Scalp.
Today, with numerous UCI World Cup victories behind them, Nigel and the race team are integral to the development and testing of all new components and bikes. None more so than the iconic 3 times downhill World Champion Sam Hill developing his signature series of Nukeproof components developed specifically for his requirements.
Now designed and developed in Belfast Northern Ireland, Nukeproof products are sold through select independent bike dealers around the world. The brand continues to evolve whilst retaining its proud history and traditions of being crafted ‘by riders for riders’.
NUKEPROOF….“IT’S AN ATTITUDE”
Check out bike stuff in our shop:
X-Tools Torx Star Key x 9 Set$10.00 Add to cart Quick View
Stendec Crystal Fork Fluid 2.5WT 500ml$10.00 Add to cart Quick View
X-Tools Pro Screwdriver – Phillips Head$0.00 Select options Quick View
Nukeproof Hayes HFX-9/Mag/MX-1 Disc Brake Pads$10.00 Select options Quick View
Nukeproof Avid Juicy 5&7 Disc Brake Pads$10.00 Select options Quick View
Nukeproof Magura MT Series Disc Brake Pads$10.00 Select options Quick View
X-Tools Pro Aero Spoke Key$0.00 Add to cart Quick View
Airwave Taper Saddle Bag$0.00 Select options Quick View
X-Tools Spoke Key 3$0.00 Add to cart Quick View
Brand-X Bottle Cage Plastic$0.00 Select options Quick View
X-Tools Pro Screwdriver – Flat Head$0.00 Select options Quick View
Nukeproof Hayes Prime Disc Brake Pads$10.00 Select options Quick View