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Nukeproof – The history behind the brand

NUKEPROOF: THE HISTORY BEHIND THE BRAND

Nukeproof Industries, the brainchild of founder John Muenzenmeyer, started life in 1990 from the city of Grand Rapids, Michigan.

As a passionate rider, John aimed to create desirable, innovative and reliable solutions to meet the demands of the emerging 90’s mountain bike market. Nukeproof Industries was pioneering in its design with the use of exotic materials such as titanium and carbon fiber. They were best known for their famous carbon/aluminum hubs.

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